Marketing Plan

This topic builds on the marketing concepts taught in the Basics of Marketing and helps students gain a deeper understanding of those concepts. Students are introduced to the Marketing Mix and learn about its four components: Product, Place, Price, and Promotion. Students write a Marketing Plan in LibreOffice Writer, putting together a properly formatted text document. 

There is a $25 material fee. 

For additional information or to register please contact our office at (804)333-0286 or email us at:  bhaywood@umw.edu or corprew@umw.edu